Last updated: 01-August-2023

Thank you for visiting DKU Performance (“us,” “we,” or “our”). This privacy policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website. By accessing or using our website, you agree to the terms of this privacy policy. If you do not agree with our practices, please do not use our website.

  1. Information We Collect
  2. a) Personal Information: We may collect personally identifiable information (PII) that you voluntarily provide us when you use our website, such as your name, email address, postal address, and phone number.
  3. b) Payment Information: We may collect payment information, such as credit card details when you make a purchase on our website.
  4. c) Non-Personal Information: We may automatically collect non-personal information about your visit, such as your IP address, browser type, device information, and browsing patterns on our website.
  5. Use of Information
  6. a) We use your personal information to:

Process and fulfil your orders.

Respond to your inquiries and provide customer support.

Send you updates, newsletters, and marketing communications (with your consent)

Improve and personalise your browsing experience on our website.

Prevent fraudulent activities and ensure the security of our website.

Comply with legal obligations.

  1. b) We may use non-personal information for analytical purposes, to track trends, and to improve the performance and usability of our website.
  2. Disclosure of Information
  3. a) We may share your personal information with:

trusted third-party service providers who assist us in operating our website or providing services to you (e.g., payment processors, shipping partners)

Marketing and advertising partners (with your consent)

Law enforcement agencies or government authorities, if required by law or to protect our legal rights

  1. b) We will not sell, rent, or lease your personal information to any third parties without your consent.
  2. Cookies and Similar Technologies
  3. a) We may use cookies, web beacons, and similar technologies to collect information about browsing preferences and enhance user experience.
  4. b) You can manage your cookie preferences through your web browser settings. Please note that disabling cookies may limit certain website features and functionality.
  5. Data Security
  6. a) We implement reasonable security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction.
  7. b) While we strive to protect your information, please understand that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
  8. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We recommend reviewing the privacy policies of any third-party sites you visit.

  1. Your Rights

You have certain rights regarding your personal information:

Right to access: You can request access to the personal information we hold about you.

Right to rectification: You can request correction of any inaccurate or incomplete information.

Right to erasure: You can request the deletion of your personal information under certain circumstances.

Right to object: You can object to the processing of your personal information in certain situations.

To exercise any of these rights or for any privacy-related inquiries, please contact us using the contact details provided at the end of this policy.

  1. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will promptly delete such information.

  1. Changes to the Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on our website, and the “last updated” date will be revised accordingly.

  1. Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please get in touch with us at:

DKU Performance:


Bentley Mill Close
Bentley Mill Ind. Est.
Walsall, West Midlands


[email protected]

Phone Number:

0121 502 4844